Introduction

Hello everybody,

welcome on my blog about the purpose of TV-commercials.
From now on I will post a total of 12 blogs
in this posts I am going to:

• Show you the commercial itself
• Give an introduction about the subject of the commercial
• Go through all of the stages of a good commercial strategy:

1. Problem analysis
2. Commercial purpose
3. Target group
4. Product benefits
5. Unique Selling Points
6. Commercial slogan
7. Brand association
8. Social influence