This is the commercial of Albert Heijn for the world cup of 2006. where you will get a wuppie, a coloured little toy in the national colours, for every 10 Euro of shopping you will do.
In this commercial there isn't a problem that the Albert Heijn wants to solve the just want to get some publicity for their action at the world cup of 2006. The purpose of this commercial was creating a hype around the world cup with a action to get people to the Albert Heijn and to their website AH.nl. The target group they had were all the people who did groceries and watches the WK. The benefits that Albert Heijn has to offer with their wuppies are mental benefits. People will think that they will become world champion if they get some Wuppies. The slogan they had in this commercial was the song they played. Because it was a song people could easily remember and sing-along. The influence of this commercial was so high that when the Wuppies were all sold out people would offer then on marktplaats.nl and get a lot of money for the things.
dinsdag 22 december 2009
zondag 29 november 2009
Best dutch commercial 2008
Hello everybody,
This is one of my favorite commercials so for my first post I just had to review this commercial.
In the commercial you can see the problems with e-mailing by mobile phone, which are that everybody keeps pushing the wrong buttons and thereby get different words like “goeiemorgen” turned into “goeiemoggel”.
With this commercial the company is trying to stand out from others so they get a lot of attention which even resultated in a “Gouden loekie” that is an award for the best TV-commercial of the year.
The target group that they have selected for this commercial are all the companies who are using e-mail on a mobile phone.
At the end of the commercial KPN offers a solution with a mobile phone which has a full qwerty keyboard. This is the benefit that KPN is trying to give for all the companies.
The strong points of this commercial are the made up words which became very popular by especially young people who toke all this words up in there vocabulary. The social influence of this commercial is therefore very high.
This is one of my favorite commercials so for my first post I just had to review this commercial.
In the commercial you can see the problems with e-mailing by mobile phone, which are that everybody keeps pushing the wrong buttons and thereby get different words like “goeiemorgen” turned into “goeiemoggel”.
With this commercial the company is trying to stand out from others so they get a lot of attention which even resultated in a “Gouden loekie” that is an award for the best TV-commercial of the year.
The target group that they have selected for this commercial are all the companies who are using e-mail on a mobile phone.
At the end of the commercial KPN offers a solution with a mobile phone which has a full qwerty keyboard. This is the benefit that KPN is trying to give for all the companies.
The strong points of this commercial are the made up words which became very popular by especially young people who toke all this words up in there vocabulary. The social influence of this commercial is therefore very high.
Introduction
Hello everybody,
welcome on my blog about the purpose of TV-commercials.
From now on I will post a total of 12 blogs
in this posts I am going to:
welcome on my blog about the purpose of TV-commercials.
From now on I will post a total of 12 blogs
in this posts I am going to:
- Show you the commercial itself
- Give an introduction about the subject of the commercial
- Go through all of the stages of a good commercial strategy:
- Problem analysis
- Commercial purpose
- Target group
- Product benefits
- Unique Selling Points
- Commercial slogan
- Brand association
- Social influence
Abonneren op:
Posts (Atom)