"With a wuppie we will win the world cuppie"

This is the commercial of Albert Heijn for the world cup of 2006. where you will get a wuppie, a coloured little toy in the national colours, for every 10 Euro of shopping you will do.



In this commercial there isn't a problem that the Albert Heijn wants to solve the just want to get some publicity for their action at the world cup of 2006. The purpose of this commercial was creating a hype around the world cup with a action to get people to the Albert Heijn and to their website AH.nl. The target group they had were all the people who did groceries and watches the WK. The benefits that Albert Heijn has to offer with their wuppies are mental benefits. People will think that they will become world champion if they get some Wuppies. The slogan they had in this commercial was the song they played. Because it was a song people could easily remember and sing-along. The influence of this commercial was so high that when the Wuppies were all sold out people would offer then on marktplaats.nl and get a lot of money for the things.