Beter horen with Luis Suarez

 When I was surfing on the web I found this commercial. It is a commercial from Beter Horen and it goes about Ajax player Luis Suarez.



In the commercial you can see Luis Suarez who has a problem with annoying whistles. Beter Horen has got the Solution for this problem a technique that blocks all whistels. In this commercial they really made clear what their target group was: men who whatches football and have hearing issues. What they are trying to do with this commercial is letting people who like football associate themselfes with the commercial in the hope that they will come to Beter Horen when they are having problems. The benefits of this product in the commerical are: better hearing no whistels and if you can come back when you have any problems with it. The influence that this comercial has is the association that people will make with football moments. In the commercial you can see 3 moments of Luis Suarez that will say nothing to people who don't watch football.

1. The first moment is when he explains that he finds it annoying that people whistle at him. This happened often because he made a lot of schwalbe´s, so that the fans of the opponent whistled when he touched the ball
2. The second moment is when the sales men asks Luis Suarez to to take place on the couch. Luis Suarez doesn´t like it when he must sit on the bench so he says:"Luis Suarez never sits on the bench". 
3. The third moment is when the sales asks him at the end of the conversation if Luis wants his card, then Luis replies: "No I already have enough cards". What they mean by this is that Luis Suarez get's a lot of yellow cards when he is trying to make a Schwalbe.