Bavaria walk in fridge

This time I have chosen for the parody off the walk in fridge from Heineken.
It is almost the same commercial, except that one men doesn't care about the walk in fridge he just locks them up inside and enjoys a Bavaria with lots of women.




What Bavaria is trying to do with this commercial is creating a feeling for the beer. A no nonsense kind of thing, that is also why their commercial slogan is only one word; Zo. With this strategy they are trying to get to a special segment of the market, not the people who drink beer only because it is beer. But people who like to relax and take a beer. The brand association that people have with Bavaria isn't how Bavaria people want to see their brand. So they did this parody in the hope that people will make the connection with Heineken and will think that Bavaria also a quality beer is.
The strong points of this commercial are the association with Heineken and the Humour. The weaknesses are that some people will think that the company can't come up with their own commercials and therefore copies the Heineken commercial.