Have a break have a kitkat!

This is the commercial of Kitkat with the man who sings: we will rock you, when he takes a bite of his Kitkat.



In this commercial Kitkat wants to solve a problem. The problem of what to eat in your lunch break. Kitkat solves the problem with their snack. In the commercial you can see that the men gets a lot of energy after eating the snack. That is also a thing they wanted to show. The target group they have based on this commercial are: working people, who have breaks and like to take a snack which gives them energy. The benefits of the product will show in the commercial as: giving energy and being really nice. The people Kitkat wants to associate them with the brand, for men they want people who think of themselves as people who can do more than that they will show on the outside. As in the commercial when you see a men of which you wouldn't think he can sing that good but with the help of a Kitkat it all comes out of him. For women they have the girl in the commercial who doesn't want to do anything special besides enjoying the snack.