HI chatman

This is an old commercial from Hi but this is a really good example of the target group they have.



There isn't a problem that Hi solves for their target group this commercial is just for the publicity. The commercial purpose of this commercial is making the target group alert of the existence of HI. The target group that HI has are especially young people. That's why they made a commercial that really stands out from other commercials. The suit of Chatman and the song that they are playing makes it attractive to young people. At the end of the commercial they show their product they are trying to sell. It is a service for MSN on your mobile phone, MSN is a chat program that young people often use, which strengthens the choice for the target group. The commercial slogan of HI were not words but a person: "Chatman". He was a fictive person who stood for the Internet services of HI. The social influence this commercial has was very large, a lot of people were talking about it and not only the target group but also "old people". They made a chatrobot version of Chatman which had automatic respond answers, that you could add to your buddies on MSN.