Sorry for the kredietcrisis

This time I have chosen for the commercial of Cup-a-Soup, where they apologize for the kredietcrisis. It is a real feeling good commercial.




The problem that comes forward in the commercial is that people no longer only should think about their self but instead they should think of everybody. Cup A Soup has the solution a new and improved formula, which contains more flavour and was made with more feeling. With this they are trying to create a special feeling for the costumers, that the company is really sorry for the things that happened. They are hoping that with this commercial people will think, that the right thing to do is buying the improved Cup A Soup and associate creating a good feeling with Cup A Soup. The message that they want to give is really clear and besides that they bring a new and improved product on to the market

The strong point of this commercial is: The feeling they are trying to create.
The weakness of this commercial is: It doesn't stand out from all the other commercials and thereby doesn't get a lot of mouth-to-mouth publicity.