"Even Apeldoorn bellen"

This is the commercial from Centraal Beheer Achmea an insurance company, this commercial was on air at the world cup football 2006. Solomon Kalou wanted to become a Hollander so that he could play in the National team of the Netherlands. But Rita Verdonk didn't approved that so he couldn't come.



This commercial doesn't solve a problem that people may have. It is just a commercial to enlarge the public awareness of the brand Centraal Beheer Achmea. The target group for this commercial isn't a specific segment, they are trying to reach everybody who watches TV. The benefits that Achmea has to offer, are that when you have problems you just have to call them and they will solve everything. The company also has a commercial slogan: "Even Apeldoorn bellen". They used this slogan as their commercial Pitch to attract people to their insurance company. With this commercial they are trying to let people associate problems with Achmea and therefore get a higher market share. The social influence this commercial had on society was a lot because people where talking about it often.