Walk in fridge Heineken

This commercial is the Walk in fridge of Heineken one very funny commercial



In this commercial there isn't really a problem that Heineken wants to solve it is just getting the brand recognition up. The target group of this commercial is everybody who drinks beer and women that buy beer for there men. Heineken is the worlds most drinked beer and they are trying to get an even bigger market share. For example when they walk in to the fridge you see the green bottles which stand for the brand Heineken. This is a very strong point of Heineken. The influence that this commercial has on people is that they will talk about it with other people because they think its funny.

Beter horen with Luis Suarez

 When I was surfing on the web I found this commercial. It is a commercial from Beter Horen and it goes about Ajax player Luis Suarez.



In the commercial you can see Luis Suarez who has a problem with annoying whistles. Beter Horen has got the Solution for this problem a technique that blocks all whistels. In this commercial they really made clear what their target group was: men who whatches football and have hearing issues. What they are trying to do with this commercial is letting people who like football associate themselfes with the commercial in the hope that they will come to Beter Horen when they are having problems. The benefits of this product in the commerical are: better hearing no whistels and if you can come back when you have any problems with it. The influence that this comercial has is the association that people will make with football moments. In the commercial you can see 3 moments of Luis Suarez that will say nothing to people who don't watch football.

1. The first moment is when he explains that he finds it annoying that people whistle at him. This happened often because he made a lot of schwalbe´s, so that the fans of the opponent whistled when he touched the ball
2. The second moment is when the sales men asks Luis Suarez to to take place on the couch. Luis Suarez doesn´t like it when he must sit on the bench so he says:"Luis Suarez never sits on the bench". 
3. The third moment is when the sales asks him at the end of the conversation if Luis wants his card, then Luis replies: "No I already have enough cards". What they mean by this is that Luis Suarez get's a lot of yellow cards when he is trying to make a Schwalbe.
   

"With a wuppie we will win the world cuppie"

This is the commercial of Albert Heijn for the world cup of 2006. where you will get a wuppie, a coloured little toy in the national colours, for every 10 Euro of shopping you will do.



In this commercial there isn't a problem that the Albert Heijn wants to solve the just want to get some publicity for their action at the world cup of 2006. The purpose of this commercial was creating a hype around the world cup with a action to get people to the Albert Heijn and to their website AH.nl. The target group they had were all the people who did groceries and watches the WK. The benefits that Albert Heijn has to offer with their wuppies are mental benefits. People will think that they will become world champion if they get some Wuppies. The slogan they had in this commercial was the song they played. Because it was a song people could easily remember and sing-along. The influence of this commercial was so high that when the Wuppies were all sold out people would offer then on marktplaats.nl and get a lot of money for the things.

Best dutch commercial 2008

Hello everybody,

This is one of my favorite commercials so for my first post I just had to review this commercial.

In the commercial you can see the problems with e-mailing by mobile phone, which are that everybody keeps pushing the wrong buttons and thereby get different words like “goeiemorgen” turned into “goeiemoggel”.





With this commercial the company is trying to stand out from others so they get a lot of attention which even resultated in a “Gouden loekie” that is an award for the best TV-commercial of the year.

The target group that they have selected for this commercial are all the companies who are using e-mail on a mobile phone.


At the end of the commercial KPN offers a solution with a mobile phone which has a full qwerty keyboard. This is the benefit that KPN is trying to give for all the companies.

The strong points of this commercial are the made up words which became very popular by especially young people who toke all this words up in there vocabulary. The social influence of this commercial is therefore very high.

Introduction

Hello everybody,

welcome on my blog about the purpose of TV-commercials.
From now on I will post a total of 12 blogs
in this posts I am going to:

• Show you the commercial itself
• Give an introduction about the subject of the commercial
• Go through all of the stages of a good commercial strategy:

1. Problem analysis
2. Commercial purpose
3. Target group
4. Product benefits
5. Unique Selling Points
6. Commercial slogan
7. Brand association
8. Social influence